This project involved the development of a marketing campaign and visual asset system for the GIR Academy Future Hitmaker Masterclass, an initiative by Girls I Rate in partnership with PRS for Music. The campaign was designed to promote the event while reinforcing GIR’s mission to support, empower, and elevate women in the music industry.
The visual direction focused on creating bold, empowering, and accessible graphics that would resonate with emerging female artists, producers, and songwriters. The campaign highlighted key speakers and the Future Hitmaker opportunity, driving engagement and encouraging participation through clear calls to action.
Alongside digital marketing assets, the project extended into physical and environmental design. This included stage backdrops, signage, and event-space visuals, ensuring a cohesive brand presence from online promotion to the live experience. The system was designed to be flexible and easily adaptable across formats while maintaining a strong, unified identity.
The final outcome was a confident, high-energy campaign that supported the event’s purpose and created a consistent visual language across social media, on-site materials, and live environments, helping position the masterclass as an inspiring and inclusive platform for the next generation of music talent.
