Hip Hop Pizza Shop is a collaboration between Pizza By Jagua and Hip Hop LDN, bringing together food, music, and culture into one shared weekly experience in the heart of Baker Street. While Pizza By Jagua provides the venue, menu, and cocktail program, Hip Hop LDN delivers its award-winning entertainment, transforming the restaurant into a dedicated HHL home throughout the week.
The concept reimagines the pizzeria as a music-led social space where dining and nightlife exist side by side. The restaurant becomes fully immersed in hip hop culture, with vintage album artwork lining the walls, DJs playing exclusively on vinyl, and a carefully curated soundtrack that shapes the atmosphere from dinner through late evening.
Visually, the project blends Pizza By Jagua’s premium, contemporary identity with the bold, energetic personality of Hip Hop LDN. The environment, menus, and promotional materials were adapted to reflect this fusion, creating a cohesive experience that feels both elevated and rooted in music culture.
Hip Hop Pizza Shop turns a restaurant into a cultural destination, combining pizza, cocktails, and vinyl-driven DJ sets into a weekly ritual built around community, nostalgia, and great energy at the center of Baker Street.
