As the in-house graphic designer for Hip Hop LDN, an award-winning London events and entertainment brand, I led the visual direction across marketing, merchandise, and event production design. Known for curating high-energy nightlife experiences that celebrate hip hop, R&B, and nostalgic party culture, HHL hosts large-scale brunches, club nights, and themed events across venues throughout London, welcoming thousands of guests each month.
My role focused on building a bold, instantly recognisable visual identity that could adapt across fast-moving campaigns and physical event environments. I developed a high-contrast design language, structured grid system, and platform-optimised templates that improved content hierarchy, strengthened brand consistency, and increased engagement across social channels. Weekly promotional campaigns, motion graphics, and digital assets collectively generated millions of views online, supporting consistent event sell-outs and brand growth.
Beyond marketing, I designed immersive production assets that transformed venues into cohesive HHL experiences, including stage backdrops, DJ booth wraps, signage, photo backdrops, packaging, and branded merchandise. From staff uniforms to limited-edition merch drops and collaborative packaging concepts like The Brunch Box, each touchpoint was designed to reinforce the brand’s energetic, community-driven identity.
Through a combination of digital campaign design, physical brand experiences, and scalable visual systems, the work helped position Hip Hop LDN as one of London’s most recognisable nightlife brands, supporting its continued expansion across events, audiences, and venues.
